Journal
Practical notes.
Short articles for business owners. No hype.
A website checklist before you apply for Meta Business Verification
What a business website should visibly contain before you apply for Meta Business Verification, and how to avoid the common name and address mismatches.
What to automate first in a small business
A practical way to choose your first automation project, based on frequency, error cost and clarity of the rule, not on what is fashionable.
WhatsApp automation done properly: opt-in, templates and opt-out
The rules that make WhatsApp business messaging sustainable: get opt-in per message type, use approved templates outside the 24-hour window, and always honour opt-out.